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the New SchooL presents ideo ceo tim brown in
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IDEO CEO Tim Brown |
New York, September 21, 2009—On September 30, The New School will present Tim Brown, Chief Executive Officer and President of IDEO, a global design consultancy, in conversation with Bruce Nussbaum, BusinessWeek Contributing Editor and Visiting Professor of Innovation and Design at The New School. Nussbaum and Brown will discuss some of the critical issues facing design and innovation today, on the occasion of the publication of Brown's new book, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation.
Among the topics to be discussed in this wide-ranging conversation is the evolution of the field of design from a shaper of products to a transformer of social systems, from hospitals to schools. Brown will discuss the growing integration of design with the social sciences, including such cutting edge disciplines as design and ethnography. For example, the practice of “prototyping in the wild, ” where social media platforms such as Facebook, MySpace and Second Life are used as tools to understand emerging digital cultures. He will discuss how IDEO is working with the Acumen Fund and other non-profit organizations to apply design thinking to solutions to poverty.
The Tim Brown and Bruce Nussbaum conversation is the first in a series of events that The New School will be presenting in the area of design and ethnography. The New School is a university that encompasses both Parsons The New School for Design and The New School for Social Research, two highly regarded schools for the study of design and the social sciences, respectively. The conversation will take place at Parsons The New School for Design, 560 Seventh Avenue, on September 30 from 6-8 pm. The event is free and open to the public, and will be followed by a book signing. For more information, please visit www.newschool.edu/events.
About Tim Brown
Tim Brown is the CEO and president of IDEO. Brown has participated in the World Economic Forum at Davos since 2006, and his talk “Serious Play” can be seen on TED.com. An industrial designer by training, his own work has earned him numerous design awards and has been exhibited at the Museum of Modern Art in New York, Axis Gallery in Tokyo, and the Design Museum in London. Tim has a special interest in the convergence of technology and the arts, as well as the ways in which design can be used to promote the well being of people living in emerging economies. Tim advises senior executives and boards of Fortune 100 companies and has led strategic client relationships with such organizations as Mayo Clinic, Microsoft, Pepsi, Procter & Gamble, and Steelcase. He is a board member of the Mayo Innovation Advisory Council. Additionally, he writes extensively, with articles in the Harvard Business Review. For more information on IDEO, please visit www.ideo.com.
About Bruce Nussbaum
Bruce Nussbaum, one of the leading thinkers and writers about the intersections of innovation and design, is a Visiting Professor of Innovation and Design at The New School. He works broadly across The New School, with a faculty “home base” in the School of Design Strategies at Parsons The New School for Design, which houses degree programs in design and management, integrated design and environmental studies, and is developing new degrees in Transdisciplinary Design, Design and Management and Urban Design. Nussbaum is best known for his continuing role as an editor, writer, and blogger about design and innovation for BusinessWeek. He was named by I.D. magazine as one of the “forty most influential people in design,” and in 2008 he was a Finalist for the “Design Mind” National Design Award by the Smithsonian’s Cooper-Hewitt National Design Museum. He was recently appointed to the World Economic Forum’s Global Agenda Council on Design.
About The New School
The New School is a center of academic excellence where intellectual and artistic freedoms thrive. When The New School was founded in 1919, its mission was to create a place where global peace and justice were more than theoretical ideals. New School students participate in programs that to this day strive for academic excellence, technical mastery, and engaged world citizenship. Its eight schools offer degree and non-degree programs in art and design, the social sciences, the liberal arts, management and urban policy, and the performing arts. The New School has a legacy of progressive ideals, scholarship, and pedagogy. This shared history is a continuous narrative of transformation, pioneering education, and civic engagement. For more information, visit www.newschool.edu.
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