Isabella Dawn Notaro
Part-time Lecturer
Email
notaroid@newschool.edu
Office Location
L - 2 West 13th Street
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Profile
Isabella Dawn Notaro is a creative entrepreneur focused on global fashion and lifestyle brands. Navigating clients through the complex stages of development, ranging from the initial color and mood boards through core identity, creative direction, the launch and strategy to create impact across all sales channels. Her focus is on customer engagement through digital design and creative direction based on the client's needs; branded content, photoshoots, websites, layouts, pop ups, fashion shows - in person and virtual events. Her decade of retail ownership in the brick and mortar space, as well as her partnership with a manufacturer to form an online modest clothing brand has enabled her to bridge the gap of online and in-store experiences.
Isabella is a member of the FashionMentorship.com team of international experts as a strategic consultant, educational trainer and content developer focused on visual identity and niche entrepreneurship. She has led and safeguarded both design and quality assurance for international exploratory campaigns, manufacturing and production. Her extensive design industry clientele include Estee Lauder, Smirnoff, Marie Claire, Billboard, Glamour, Style Network, E! and Bravo TV. She is adept at formulating strategies that engage customers authentically with a mission-oriented approach. She incorporates her clients ideas, along with industry innovations, to establish a brand’s cohesive visual identity, value systems and market placement.
Isabella enjoys working hand-in-hand with charities to give community support for inclusion and anti-bullying in the art, fashion and digital communities. You can catch her on various inspirational speaking events, engagements and regular lectures at PARSONS, Long Island University (LIU), Berkeley College International Program and Fashion Institute of Technology (FIT). Specializing in Color Theory, Branding, Visual Merchandising, Omni Channel Retail Management, Entrepreneurship and Global & Local Leadership, Isabella connects real world business experience with course learning outcomes providing engaging opportunities and honoring relevance as it pertains to the current trends in fashion, retail and technology.
Degrees Held
MPS, Global Fashion Management, Fashion Institute of Technology
BA, Fabric Styling, Fashion Institute of Technology
AAS, Textile Development & Marketing, Fashion Institute of Technology